Getty Images collaborates with Runway to develop AI tools for enterprise use
December 4 2023
The new Runway & Getty Images Model (RGM) represents a cutting-edge fusion of Runway’s AI capabilities and Getty Images’ expansive licensed content library, creating a new paradigm for video content generation tailored for enterprise applications. This innovative platform allows companies to build custom models on top of RGM, fine-tuning them with proprietary datasets for a diverse range of industries, including Hollywood, advertising, and broadcasting. Emphasizing the enhanced creative control and customization, Runway CEO Cristóbal Valenzuela anticipates the emergence of novel commercial video products. Getty Images echoes this enthusiasm for the potential boost in creativity and responsible AI exploration. The partnership promises to redefine AI-driven video generation for professional content that aligns with brand identity, with RGM slated for commercial release soon. Enterprises with specific data assets are encouraged to inquire about custom model possibilities.
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What does it mean?
- Runway & Getty Images Model (RGM): A specific type of artificial intelligence model developed through a partnership between Runway and Getty Images, which combines Runway's AI technology and Getty Images' content library for generating video content.
- AI capabilities: The abilities and functionalities that an artificial intelligence system can perform, such as learning, reasoning, problem-solving, perception, or processing natural language.
- Getty Images' expansive licensed content library: The broad collection of images and multimedia that Getty Images licenses to users, which encompasses a wide range of topics and is legally available for use under certain conditions.
- Custom models: Artificial intelligence models that are built and refined according to specific requirements or datasets to perform particular tasks or to serve targeted industries better.
- Proprietary datasets: Unique collections of data that are owned by a particular company or organization and are not available to the public. These datasets are used to train AI models for specific functions.
- Enterprise applications: Software solutions designed for use by large organizations (enterprises), which often involve complex functionalities tailored to the organization's needs.
- Brand identity: The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
- Commercial release: The process of making a product available to the general market for purchase.
- Data assets: Information that has value to an organization and can be used to enhance business operations or decision-making.
- Responsible AI exploration: The practice of developing and using artificial intelligence technologies in a way that is ethically sound, transparent, accountable, and with an awareness of the social implications.