Issue #107 - What If You Are Not There?

July 26, 2025
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In This Issue

  • Editorial
    • What If You Are Not There?
  • What Caught My Attention This Week
    • OpenAI CEO admits entire job categories will disappear.
    • College grads’ new side job: training AI models.
    • UK government signs deal with OpenAI to find use cases for AI.
  • The Way We Work Now
    • Netflix started using Runway for content production.
    • UK Home Office to use AI to verify age of child asylum seekers.
    • S&P Global to partner with AI providers
  • How Do You Feel?
    • Analytics company suggests companies may lose up to 79% of search engine traffic.

Editorial

What If You Are Not There?

In the last few weeks, a new theme has emerged from the bowels of the AI community: Your online presence will be mainly parsed by AI agents and, because of that, you should optimize your content for LLMs.

As a plain English sentence, it’s easy to understand. But the underlying concept and its implications for a business is much more elusive.

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